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CURRENT
ISSUE :: OCTOBER 2007
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'A
Disaster on Our Hands'
HOME
OWNERSHIP AND ACCESS TO CREDIT are vital to the U.S. economy,
which is why today's slumping housing market and restrictions
on credit are creating difficulities for the entire economy.
In this lead Cover Story, we visit with the Montes family
of Fullerton, California, who bought a half-a-million-dollar
house with no money down. Now, with housing values stagnating,
they're staring at the prospect of a huge increase in their
mortgage payments, and they're just not ready for it. Says
Mr. Montes: "We have a disaster on our hands."
READ THE ARTICLE
Subprime
Time
HOW DID THIS MORTGAGE MESS happen? And why is it such
a big deal? We answer those questions in a behind-the-scenes
look at the subprime market, and how it connects to other
parts of the economy. READ
THE ARTICLE
There
Goes the Neighborhood
WE ALSO LOOK at the impact of subprime lending can have
on a particular community. In one middle-class community in
Detroit, we find that subprime loans are helping to force
families out of homes in which they've lived for years. That's
putting an entire neighborhood at risk. READ
THE ARTICLE
Loan,
Sweet Loan
HOW
CAN YOU STAY OUT OF TROUBLE with a home loan? Start by
understanding the basics of how mortgages work, and how to
determine how much home you can afford. This Personal Finance
article, adapted from The Wall Street Journal's Complete Personal
Finance Guidebook, will help you. READ
THE ARTICLE
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COLLEGE
& MONEY
A
Better Deal on College
A
new department, College & Money, makes its debut in the
Classroom Edition this month. In the first installment, we explore
the new steps universities are taking to make college more affordable.
READ
THE ARTICLE
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ON CAMPUS
Into
the Unknown
After
a few days as a college freshman--and several meet-and-greets--Emma
Slayton offers tips on how to find opportunities to meet people.
READ
THE ARTICLE
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CAREERS
Stay-at-Home
Job Interview
How would you feel about a job interview conducted in cyberspace?
Some employers are experimenting with using Second Life, an
online virtual world, to screen prospective employees and
conduct job interviews. LOGIN
REQUIRED
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The
Psychology of Spending Too Much:
Did you ever buy a luxury-brand product
that seemed like a bargain, only to realize later that you
paid far too much? There's a reason for that. In our Marketing
feature, we learn about a common strategy used by luxury brands
to change people's perceptions about prices.
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Cheap
Skates :
Brand
names are also the subject of this month's Sports
feature, specifically brand-name skateboards and skateboarding
equipment. It turns out that some of the most avid boarders
don't bother with the high-priced branded equipment that the
big companies are pushing. That presents these companies with
a unique marketing challenge. LOGIN
REQUIRED
On
Target: In this month's Interview
section, we talk with three top executives of Target, who
explain how the retailer manages to distinguish itself from
other discount retailers. LOGIN
REQUIRED
HOT
TOPIC: Three Leagues Under a Cloud: Barry
Bonds, Pacman Jones, Tim Donaghy, Michael Vick ... The major
sports leagues are operating under a dark cloud this fall.
What are the effects of all this negative attention on the
leagues and their sponsors? What needs to be done? LOGIN
REQUIRED
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