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arrow FEBRUARY 2010

COVER STORY | MEDIA
THE EVOLUTION
OF ITUNES
Apple, the company that rewrote the rules of the music industry, is getting ready to change the way it sells and stores music. The new business model would extend Apple’s grip on the music market, allowing it to sell music through search engines and other Web sites and broaden its reach beyond the iTunes store.
Cover Story

QUOTE/UNQUOTE


arrow INSIDE THE CLASSROOM EDITION

TECHNOLOGY
Chicago Is Watching You
In Chicago, where a giant web of video-surveillance cameras has spread across the city to help police spot trouble and track down criminals. Privacy experts are worried about who’s keeping an eye on the people who are keeping an eye on us. Article

 

You've Got Rights
Corporations routinely put their employees on notice that email messages sent on company accounts, or company time, are subject to monitoring. But recent court cases have shown that employees sometimes have more privacy rights than they might expect. Article

+ TECHNOLOGY LINKS

THE SMART HOME:
Is it within reach? Article

 


SPORTS
Start the Madness!
Darren Everson makes a case for expanding the 65-team NCAA men’s basketball tournament. Article

+ SPORTS LINKS

ON THE SIDELINES: How Twitter rocked fantasy football Article

JUST FOR KICKS: The brains behind U.S. soccer Article

 


ECONOMICS
Job Market of the Future?
More Americans are facing the problem of underemployment, forced to work part-time or in low-paying jobs to make up for the full-time jobs they’ve lost. Some of these workers thought it would be just a temporary thing, until they could get back on their feet, but they’re discovering that the pattern of patchwork employment is hard to break. Article

+ ECONOMICS LINKS

IN STORE: Retailers are looking up. Article

EMPTY POCKETS: Personal bankruptcies are soaring. Article

COLLEGE & MONEY
The Value of College
As millions of students dream of getting into college, and their parents sweat over how to pay for it, a nagging question keeps coming up between them. Is a college degree really worth the price? Article

Inside the Admissions Office
Watch video excerpts from “Inside the Admissions Office,” an online forum featuring admissions deans from eight of America’s most selective colleges and universities. They tackle such topics as: How involved should your parents be in the admissions process? And what makes a good college essay? Watch

ON CAMPUS
Summer Vocations
The months between school years are a perfect time to try out something new, maybe something you’ve always wondered about, without a lengthy commitment. There’s nothing wrong with lifeguarding or waiting tables for a summer or two. But summers are also a good opportunity to try out future careers. Article

+ ON CAMPUS LINKS

Study Guide
College courses are structured very differently from classes in high school. The good news is that many of the same study skills you develop in high school work just as well for college. On Campus

Choosing Classes
After seven semesters, choosing a handful of courses from a catalog of over 2,000 options hasn’t gotten any easier. Still, I do have a few tried-and-true strategies that have found me more wonderful classes than duds, at least so far. On Campus arrow

Facebook Grows Up
For a Web site launched only five years ago, Facebook has altered the daily lives of college students in remarkable ways. Abby McCartney explains how to make Facebook your friend in college. On Campus arrow

 


ENTERPRISE
Will Work for Food
Independent restaurants are turning to an old-fashioned method to fill tables—barter. Article


MARKETING
All Yours
More and more consumer brands are inviting their customers inside the design studio for a “D.Y.O.”, or design-your-own, fashion experience. Now the shoe maker Keds is taking things a step further—allowing consumers to design their own shoes and then set up stores and sell them. Article

+ MARKETING LINKS

MY PLAYLIST: Radio listeners get a louder voice Article

HERE’S THE PITCH: Advertising trends you’ll see in the year ahead Article

 


CAREERS
Virtual Internships
And what if you could have that internship without ever leaving home? A growing number of employers are offering students a chance to do just that, with so-called “virtual internships,” where the work typically involves research or social-media development, and the workplace is wherever you want it to be. Article

+ CAREERS LINKS

DETAILS, DETAILS: Sweat the small stuff. Article

BRIDGE WORK: A career in translation. Article

 


INTERNATIONAL
Great Green Hope?
China is at the very center of the greenhouse gas problem. It is the world’s biggest source of carbon emissions and it produces almost all of its electricity from dirty, coal-fired power plants. But in a surprising twist, China is also becoming a source of solutions to the carbon problem. Article

 


OPINION
Fixing the Gender Gap on Campus
And on the Opinion Page, a piece about admissions preferences designed to help more men get into college, and why the gender gap in college is a problem that needs fixing. Article

For What It's Worth
A review of the book “Priceless,” in which author William Poundstone investigates the psychological factors that determine what we’re willing to pay for everyday goods and services. Article

 


arrow QUOTE/UNQUOTE | READ THE STORIES BEHIND THESE WORDS

“We’re trying to prove we’re not square.”

—Ray Gallagher Chairman, Pacific Northwest Teen Square Dance Festival

 

Square-dancing organizations are making efforts to attract more young people to the activity, with some callers adding Michael Jackson, U2 and hip-hop songs to their playlists. Mr. Gallagher’s annual festival is credited with anchoring a robust young dancer community in the Northwest. Article

“There’s nothing wrong with a Reese’s Peanut Butter Cup every now and then. The issue is when somebody eats eight at a time.”

—Perry Castellano Minnesota Twins strength and conditioning coordinator

Major League Baseball is going on a health-food kick. The doughnuts, fried chicken and candy bars that have long been staples of baseball’s clubhouses—where players eat most of their meals—are being banished. In many cases, it’s the players who are demanding healthier options. Article

“Eh, not so much.”

—Matt Lombard Mink Meadows Golf Club pro shop, Martha’s Vineyard, Mass.

That’s how Mr. Lombard described the golfing talents of President Obama, who has been spending more time on the links lately. Mr. Lombard’s conclusion: Mr. Obama “ought to play a little more basketball.” Article

“To every con artist, he is the godfather, the don.”

—Inmate at Butner Federal Correctional Complex Butner, N.C.

The inmate was referring to fellow Butner prisoner Bernard Madoff, who is in month eight of a 150-year prison sentence for pulling off the largest Ponzi scheme ever. Behind bars, Mr. Madoff is regaining some of the respect he lost when his scheme was exposed. Article

photo: CHARLES ESPEY (SQUARE DANCERS), ASSOCIATED PRESS (BERNARD MADOFF), PETE SOUZA (PRESIDENT OBAMA), TOOLBOX STUDIOS (REESE’S),

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