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Articles featured
this month in The Wall Street Journal Classroom Edition Technology
| National News | Personal Finance
| Sports | On Campus | Also
This Month COVER
STORY: ‘SMALL BUSINESS ... BIG IDEAS’  
ENTERPRISE
BIG
IDEAS for the SMALL SCREEN
How Businesses Use
Online Video to Build Buzz
How does a small business thrive in a
YouTube world? What makes some videos skyrocket in viewership and others bomb?
Are there guiding principles that will produce a successful ad? Many entrepreneurs
say luck or timing had at least something to do with their success. But a closer
look at their stories reveals valuable lessons that any small business
can apply. Read
Full Article 
A
Loan Together
When Banks Say 'No,' Entrepreneurs
Turn to Online Networks for Credit
As
the credit crisis spurs traditional lenders to tighten credit standards and raise
fees, more small-business owners and entrepreneurs are turning to so-called person-to-person
lending networks-like Prosper, LendingClub.com and Zopa.com-to help keep their
businesses going. Read
Full Article Ripple
Effect
Blogs Help Businesses That Can’t
Afford a Lot of Marketing
Businesses of all types and sizes are
focusing on the power of bloggers as opinion shapers. But harnessing that power
is particularly important for small-business owners who don't have the money to
create name recognition with big marketing campaigns. By connecting with the right
blogs, small businesses can generate buzz around their products and services and
increase sales dramatically. Read
Full Article top .............................................................................................................................................................................................................................
NATIONAL NEWS The
Last Letter
When a Soldier Falls, Commanders
Face a Solemn Task
Many things have changed during centuries of
American warfare. One thing that hasn't: Army commanders still write letters,
often by hand, to console the families of fallen soldiers, share stories of the
good times and-perhaps-describe the circumstances of death. Read
Full Article top .............................................................................................................................................................................................................................
PERSONAL FINANCE Complaining
the Right Way
Tips On Navigating Customer-Service
Departments
My father-in-law, Gerald, is an expert at solving problems--particularly
if those problems involve a customer-service department. Read
Full Article top .............................................................................................................................................................................................................................
SPORTS Wherefore
Lil' Romeo?
Actor and Singer Gets a $44,000-a-Year
Basketball Scholarship. Does He Deserve It?
Romeo Miller is a 5-foot-10
point guard with a bad knee. He has never played a full season of high-school
basketball. This past season, he averaged 8.6 points a game for Beverly Hills
High School, which finished last in its league. But next fall, the 18-year-old
will suit up for the University of Southern California, a program in the tough
Pac-10 conference. And he will receive a full basketball scholarship valued at
$44,400 a year. Read
Full Article
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ON CAMPUS Where
Did the Time Go?
Don’t Look Back on Freshman
Year With Regret. Seize the Year.
You only get one chance to be
a freshman in college, and you're probably not going to do everything you set
out to. In part, that's because you'll discover so many other things on campus
that you never even imagined before. And it's because over the course of freshman
year, you'll begin to discover things about yourself that you never knew. That
said, you don't want to look back on the experience a year later, or 10 years
later, and think of that important period as a complete waste of opportunity,
time and tuition money. So with the benefit of hindsight, I offer you a few general
tips will that help you make the best of your freshman year. Read
Full Article top ............................................................................................................................................................................................................................. 
ALSO FEATURED THIS MONTH:
BIG
BUSINESS: Corporate Curriculum
High Schools Add Classes
Scripted by Businesses
Companies such as McDonald’s and Pizza Hut
have long attempted to use school promotions to turn students into customers.
The latest initiatives would turn them into employees. CAREERS:
Rewriting Sentences
Executives Teach Inmates How to Be
Employees
GOSO, a nonprofit based in Harlem, is working to counter the
familiar story of prisoners getting released without skills, jobs, money or a
place to live, and then resorting to crime only to get locked up again.. INTERNATIONAL:
Freshman Year Abroad
More Students Are Choosing to Start Their
College Careers Overseas
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