INSIDE THE CLASSROOM EDITION
+ INDEX OF BUSINESSES AND BRANDS
7-Eleven, Global Domination, 17
Aeropostale, You Have This in a Small?, 15
American Express, The New Rules of College Credit, 08
Ann Taylor-Store, You Have This in a Small?, 15
Apple, Touchy Subject, 14
Banana Republic, You Have This in a Small?, 15
Bank of America, The New Rules of College Credit, 08
Capital One, The New Rules of College Credit, 08
Citigroup, The New Rules of College Credit, 08
Coca-Cola, Touchy Subject, 14
Discover, The New Rules of College Credit, 08
Fiverr.com, Fiverr.com: Online Land of Lincoln, 04
Gap, Do You Have This in a Small?, 15
GMC, Get a Job, 07
Idealist.org, Get a Job, 07
IPhone, Touchy Subject, 14
Macintosh, Touchy Subject, 14
McDonalds, Get a Job, 07
Microsoft, If I Had Ten Million Dollars, 12
Microsoft, Touchy Subject, 14
Old Navy, You Have This in a Small?, 15
Pepsi Max, Global Domination, 17
Pepsi, Touchy Subject, 14
Presidential Insurance, History Lesson, 16
Salle Mae, The New Rules of College Credit, 08
SnagAJob.com, Get a Job, 07
Taco Bell, Get a Job, 07
Teens4Hire.org, Get a Job, 07
TomTom, Fast Forward, 09
Ultimate Fighting Championship, Global Domination, 17
VolunteerMatch.org, Get a Job, 07
Wells Fargo, The New Rules of College Credit, 08
Windows, Touchy Subject, 14
World Wrestling Entertainment, Global Domination, 17
Xbox, Touchy Subject, 14
Yum! Brands’, Get a Job, 07
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AUTOS
Fast Forward
Left to their own devices, American drivers confronted with an open stretch of interstate highway tend to drive at about 70 miles per hour—whatever the legal speed limit happens to be. That statistic helps to explain why safety advocates and conservationists are losing the long-running debate over lowering freeway speed limits. Article
+ AUTOS LINKS
CITY CARS: Inside the New York auto show. Article
PONY UP: Review of the Mustang V6. Article
INTERNATIONAL
If I Had Ten Billion Dollars
This year, Bill Gates, the chairman of Microsoft, committed $10 billion over the next decade to help develop vaccines and distribute them to children in the developing world. By any estimate, this is a lot of money and a worthy cause. But could it be spent even more wisely? The Wall Street Journal asked several international philanthropists and charity executives how they would spend $10 billion to achieve the biggest and longest-lasting impact on the world's problems. Article
TECHNOLOGY
Touchy Subject
Microsoft employees are passionate users of the latest tech toys. But there is one gadget love that many at the company dare not name: the iPhone. The iPhone is made, of course, by Microsoft's longtime rival, Apple. The device's success is a nagging reminder for Microsoft executives of how the company's own efforts to compete in the mobile business have fallen short in recent years. device. Article
+ TECHNOLOGY LINKS
LAPTOP KILLER?: The iPad comes close. Article
MOBILE NANNY: Monitoring kids’ cellphone use. Article
RETAILING
Do You Have This in a Small?
Retailers have a new strategy to expand their profits: shrink their stores. For two decades, mall-based apparel companies saturated the market, aggressively adding more stores and building them bigger. Now, they're looking for stores they can cut down to size. Article
SPORTS
Global Domination
Is it a sport or isn't it? Who cares? World Wrestling Entertainment is a business powerhouse. Last year, it took in more than $475 million in revenue, and it has signed up such big-name sponsors as Pepsi and 7-Eleven. But where the WWE is really flexing its muscle is overseas. Foreign markets now account for nearly 27% of WWE’s total revenue, and its programs are televised in 145 countries, in 30 languages. So far international crowds are riveted. Article
ON CAMPUS
Seize the Years
A guide for anyone starting college, no matter what school. Think of it as a few tips from someone who’s been here for three and three-quarters years, and loved every minute. Article |
COLLEGE & CAREERS
Paying for College: What You Need to Know
Webcast from New York University, featuring: Martha Holler – Vice President, Sallie Mae; Mark Kantrowitz, Publisher, Fastweb.com; James Boyle, President, College Parents of America; Melissa Kunes, Pennsylvania State University, Senior Director, Office of Student Aid; Randy Deike, New York University, Vice President of Enrollment Management; and Jennifer Garratt Lawton, Wesleyan University, Director of Financial Aid. Watch it
ON CAMPUS
Seize the Years
A guide for anyone starting college, no matter what school. Think of it as a few tips from someone who’s been here for three and three-quarters years, and loved every minute. Article
COLLEGE & MONEY
The New Rules of College Credit
A law that took effect this year cracks down on high-interest credit cards and aggressive marketing tactics used by card issuers to sign up college students. But it won’t stop banks from trying to win students as customers.Article
PERSONAL FINANCE
History Lesson
More and more employers are conducting credit background checks on applicants for some positions, figuring that the financial information can offer insight into a candidate’s level of responsibility. Article
+ PERSONAL FINANCE LINKS
NEW HOPE: Americans return to the job hunt Article
ON THE OUTSIDE: Grim outlook for college grads Article
OPINION
No Pay, No Problem
The value of an unpaid internship. Article |