|
______________________________________________________
 |
Why Reach Teens?
A student audience represents a huge consumer market: spending on and by teenagers will reach $208.7 billion in 2011. As they grow older, their buying power will only increase. |
 |
Get the Undivided Attention of 1 Million Teens
The Classroom Edition reaches an audience of more than 1 million teens. It's delivered to nearly 4,500 unique schools - a penetration of 26% of senior high schools in the U.S. Teachers in these schools subscribe to The Classroom Edition to bring concepts to life, and four out of five of them agree it is one of their preferred supplementary resources.
Avoid the Clutter
Today's teens are texting, social networking, watching TV and playing online games -- all at the same time. Avoid the clutter and reach then in a focused environment, when they're in class interacting with The Wall Street Journal Classroom Edition. When teachers integrate the content into their curricula, you know students read it and interact with your message.
Make a Connection When Teens are Engaged
Teens are engaged with The Classroom Edition because it addresses issues they care about, using real-life news and information as an arena for learning. Students see how their interests and ideas fit into the bigger picture and are able to develop a stronger understanding of the world around them.
 |
91% of teachers say students are engaged when reading The Classroom Edition |
|
70% of students say they enjoy reading it |
|
51% of students take action after seeing an ad |
Download the here
|
"What I like best about The Classroom Edition is its ability to appeal to our generation using things that interest us."
"I like that it is written for students about events and items they are likely to care about. It's not grandma's newspaper, and I think students appreciate that."
"I like the fact that it's very informative, comprehensive yet condensed. The articles selected are those that would hold the interest of a crowd of teenagers as well as my mom."
Classroom Edition Students |
|
The Classroom Edition At a Glance:
 |
| 1,000,000 |
teen readership |
| 270,000 |
teen circulation |
| 21,000 |
teacher reach |
| 9,000 |
teacher subscribers |
| Published monthly September to May |
|
|
"This publication challenges our students with sophisticated, yet approachable content and I've come to depend on it as a staple in my lesson plans. I use the teaching guides and add to them to create engaging projects and inspire thoughtful discussion."
Classroom Edition Teacher |
|
Research highlights:
Teen Engagement
|
79% say The Classroom Edition makes me feel better informed |
|
78% say it is a useful resource for school |
|
74% say it gets me iinterested in topics I otherwise might not have thought about |
|
70% say I enjoy reading it |
|
69% say it helps me to better understand the topics covered in class |
|
68% say it is more interesting than other materials I receive in school/class |
|
67% say I can relate to the real-life examples in The Classroom Edition |
|
62% say it is a useful resource for my personal life outside of school |
|
51% say I talk with friends or family about what I have read |
What Teachers Say About Student Engagement
|
94% say Classroom Edition gets students interested in topics they otherwise might not have thought about |
|
91% say students are engaged when reading it |
|
72% say students look forward to reading it |
Sources: Teen Market: Packaged Facts, "The Teens Market in the US," June 2007; 2010 Market Data Retrieval. Statistics: Dow Jones Research, April 2010 |
