ADVERTISING MECHANICALS AND INFORMATION
Tabloid Finished Trim Size: 11 3/8" w x 15" d

AD SIZES:
Full page: 10" w x 10" d
Junior page: 7.45" w x 8" d
Half page: vertical - 4.75" w x 10"d or horizontal 10"w x 4.75" d
College Spotlight: 3.25" w x 5" d

BLACK AND WHITE ADS:
—Digital material only. PDF file preferred.
—Minimum Highlight Dot: 0.006" (15%) or larger
—Minimum Shadow Dot: 0.007" (80%) or larger
—Midtone Placement: Place the 50% dot between 0.60-0.70 density units away from highlight dot
—Fine lines and serifs should not be less than 0.006" in thickness
—Solid reverse and dark areas exceeding more than 25% of the total area of the ad must be screened to less than 75% of the black

ADS WITH PROCESS COLOR (4-COLOR):
—Classroom Edition accepts only digital material.
—PDF file preferred.

PROOFS:
—One complete set
—Press proofs should be on newsprint stock, inking from side to side.
—Off press proofs should be for non-heatset offset with approximately 30% midtone dot gain.

INK LAY DOWN SEQUENCE:
—Cyan-Magenta-Yellow-Black

SOLID INK DENSITY FOR PROOFS:
—Cyan .90, Magenta .90, Yellow .85, Black 1.00

DOT SIZE REQUIREMENTS:

MAXIMUM COLOR DENSITY:
—240% with only one color solid.
—Two secondary colors should not exceed 70% each.
—Single colors not intended to print solid should not exceed 80%.
—For optimum results, recommend the use of Under Color Removal (UCR) and Gray Component Replacement (GCR) when generating separations. Good results have been reported with GCR as high as 60-70%. Actual dot percentages will increase for black and decrease for cyan, magenta and yellow when UCR/GCR is applied.

TEXT AND GRAPHICS:
—Type should be surprinted only in areas having tint values of 30% or less.
—Four-color reverses should not be smaller than 14 points and should be reversed only out of areas having at least 70% tone value in black, magenta or cyan.
—Remove all colors under reverse to avoid registration problems.

UNSHARP MASKING:
—Printing on newsprint may soften dots; when the subject matter permits, unsharp masking should be considered to sharpen dots. Refer to SNAP specifications for guidelines.
—Remove colors that contaminate from bright colors.
—Ads are printed on 40-lb. basis weight hibrite newsprint with 68 brightness.

DELIVERY INSTRUCTIONS:
Send all disks directly to:

The Wall Street Journal
Atten: John Stevens/Classroom Edition
8251 President's Drive
Orlando, Florida 32809
407-251-3523
john.stevens@dowjones.com

To send a file electronically:

Go to https://www.epic.dowjones.com
Select Drop Box
For Publication WSJ Display
In the comments field, make sure to indicate WSJ Classroom Edition

*It is recommended that you send, electronically, an additional PDF of your advertisement to Claire Schmittt at Claire.Schmittt@dowjones.com.

CONTACT:
Claire Schmitt
Claire.Schmittt@dowjones.com
PH: 609-520-7226
FAX: 609-520-7315

**The publisher reserves the right, at any time and for any reason, to decline any advertising copy.