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Audience
The Wall Street Journal Classroom Edition is a
student newspaper read every month during the school year
by about 700,000 students
in about 5,000 schools
nationwide. It is used primarily in business, economics, social
studies and marketing classes.
Total
Student/Teen Readership
700,000
Reader
Demographics
| Circulation
by Type of School |
| Public
Schools |
89% |
| Catholic
Schools |
5% |
| Private
Schools |
4% |
| Usage
by Grade Level |
| 90%
of subscribers are in High School |
|
| Circulation
by Region |
| Central |
46% |
| Eastern |
36% |
| Western |
19% |
| Circulation
by Metro Status |
| Suburban |
42% |
| Rural |
32% |
| Urban |
26% |
|
| Grade
Level of Readers |
| Seniors |
54% |
| Juniors |
23% |
| Sophomores |
19% |
| Freshmen |
3% |
| Circulation
by Gender |
| Female |
53% |
| Male |
47% |
| Plans
After High School |
| 4-year
college |
87% |
| 2-year
college |
3% |
| Other |
10% |
|
| Time
Spent with each issue |
| Under
30 minutes |
22% |
| 30-45
minutes |
59% |
| 45-60
minutes |
11% |
| Over
60 minutes |
8% |
| Action
taken on ads in the Classroom Edition |
| Taken
some action |
58% |
| Shared
info w/ others |
45% |
| Visited
a website |
30% |
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Teacher
Profile
Average
number of years using The WSJ Classroom Edition: 4.2
Average
number of classes teachers use the publication with 3.3
Percentage
of teachers who pass The WSJ Classroom Edition on to other
teachers: 64%
Average
number of teachers they pass it on to: 2.2
Classes
where teachers use The WSJ Classroom Edition
- Business
51%
- Economics/Finance
49%
- Marketing
25%
- Accounting
16%
- Social
Studies 14%
- Careers
13%
- Other
10%
Source:
2006 Teacher and Student Surveys
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